by Roland Burkart (Author). Be the first to review Das vorliegende Buch entfaltet systematisch die Perspektiven der Kommunikationswissenschaft. Der Autor. Kommunikationswissenschaft: Grundlagen Und Problemfelder. Umrisse Einer Interdisziplinaren Sozialwissenschaft: Roland Burkart: : Books. Roland Burkart. nap, New Acad. Press Volume 8 of Studienbücher zur Publizistik- und Kommunikationswissenschaft / Studienbücher zur Publizistik- und.

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Das Subjekt der Unterwerfung. The second online survey was dedicated to re-check and validate the results from the first survey. What role do emotions and exclusivity play?

Which type of communication proves to be more successful at which point in the diffusion process? How should messages and content be framed to be adopted more easily? The first online survey addressed all hosts of a Private-Public Screening, asking them about their communication behavior and their useage of social media platforms. The major part of the text is an attempt at explanation of the role of interpretation in the process of shaping of the subject. He argues that the possibility of the mutual understanding is an anthropological constant: Concerning opinion leaders it turned out that they had contributed to the diffusion process most successfully through face to face communication.

Changes and discrepancies withing self-evaluation questions were of particular interest. They further suggest that activating existing schemes, transforming old or establishing new schemes had been successfully executed in this case.

The author raises the question about how is it possible to understand each other in spite of the fact that the mental world is immediately inaccessible. The study revealed changing the recipients attitude towards the innovation was successful in those cases were information about the innovation was cumulative and consonant.


How important are band-to-fan communication and first hand information? The concept was surprisingly successful with screenings all over the world within a period of two months. It is argued that the germ of the subjectivity is the instinct for self-preservation which determines the fundamental relation of the human to the world: Zu welchem Zeitpunkt im Diffusionsprozess ist welche Art von Kommunikation am erfolgreichsten?

September und es wurden insgesamt Analyseeinheiten untersucht.

“An Island”

The empirical research is designed as a combination of two methods. The film was released in and the band asked their fans to host Private-Public Screenings of the film at their homes.

Results indicate that mass media messages seem too abstract and impersonal to promote successful adoptions within the diffusion process. The innovation decision process can be seen as the most important moment of the diffusion of innovation, as the adopter decides at this point whether he will adopt the innovation or not.

Institut für Publizistik- und Kommunikationswissenschaft » FP Diskursqualität

In general, a positive attitude towards the innovation in the beginning leads to quick adoption. Das Forschungsdesign ist ein Methodenmix aus einer zweigeteilten Online-Befragung und einer Inhaltsanalyse der Kommunikation auf Facebook und Twitter, deren Kern die Frameanalyse bildet.

To what extend is framing able to change existing or establish of new patterns of thinking? The results indicate a change of attitude within the entire fan community of Efterklang. JavaScript is turned off in your web browser. Humann, Lisa “An Island”.

The concept is using the idea of simplifying and prioritising information. Welche Rolle spielen Web 2. Social networks such as Facebook and Twitter can be a suitable tool to activate the fan community, and strengthen the relationship between artist and fans vlg.


The research identified the following frames: Showing that the possibility of the mutual understanding of egocentric subjects is a deceptive paradox helps us comprehend the anthropological foundation of this phenomenon.

Wie sind die Botschaften inhaltlich gestaltet oder geframed? Die forschungsleitenden Theorien sind die Diffusionstheorie und das Framing-Konzept. Wie kumulativ und konsonant muss die Informationsvermittlung sein?

Der Zeitraum erstreckt sich vom 9. The mutual goal of both strategies are a strong artist-fan relationship and intensive communication between artists and fans vgl. This paper is intended to be an introduction to the elucidation of the mutual understanding on the basis of the concept interpretation. November bis zum 1. Additionally the survey aimed buekart trace the diffusion process of the film within the fan community kommunnikationswissenschaft tried to outline possible opinion leadership within the community.

Which kind of messages promote or hinder the takeover decision?

The results of the empirical research showed that, in the case of this study, band website, social networks, and blogs had taken on the role generally attributed to mass media when it comes to spreading initial information about the innovation. ENGH and relationship marketing vgl.

In order to launch a successful marketing campaign in the independent music industry, identity-based music branding vlg. Diffusion theory deals with the spreading burakrt innovations within a social network and their adoption. Selected contents from this journal.

Das Konzept war mit Screenings weltweit innerhalb eines Zeitraums von zwei Monaten sehr erfolgreich.