Los diez pecados capitales del marketing: indicios y soluciones. Front Cover. Philip Kotler. Deusto, – Marketing – pages. – Buy Los Diez Pecados Capitales de Marketing: Indicios y Soluciones book online at best prices in India on Read Los Diez Pecados. Buy LOS 10 PECADOS CAPITALES DEL MARKETING: INDICIOS Y SOLUCIONES by KOTLER PHILIP (ISBN:) from Amazon’s Book Store. Everyday low prices.

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Los 10 (diez) pecados capitales del marketing: indicios y soluciones – Philip Kotler – Google Books

It does a good job of reminding marketer to go back to the basics of marketing. A very short book cpitales some great ideas.

Published April 2nd by Wiley first published Jun 03, Robrechtdn rated it liked it. Dec 17, Iola rated it liked it Shelves: Oversee the implementation of the growth plan So while the CEO has a lot more than three jobs, one of them is marketing.

Marc Viver rated it liked it Aug 05, This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them. And the order matters.

The book is good, it has some solucionex cogitations. Just a moment while we sign you in to your Goodreads account.


No trivia or quizzes yet. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations. Marketing is one of the many jobs that a CEO must understand. Ramya D rated it really liked it Jan 27, In fact I will go as far as to say that indicioa CEO should be the 1 marketing visionary for the company.

Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing.

This book is not yet featured on Listopia. Trivia About Ten Deadly Market I think the book is more addressed to management and entrepreneurs; however, marketers also need to read it.

He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and marketijg economic outcomes.

Taylan rated it really liked it Oct 13, Every marketing activity must be based on the company growth strategy. Mar 29, Lori Grant rated it it was amazing Shelves: To see what your friends thought of indidios book, please sign up. Marketing needs to be about leading a company forward and driving business results. And if marketing at your company ols not performing a strategic leadership role, is it that you as the CEO has not fulfilled you marketing role of setting the vision?


Want to Read Currently Reading Read. Sep 22, rochdi rais rated it liked it. Sep 30, Olga rated it really liked it.

Ten Deadly Marketing Sins: Signs and Solutions

Mar 25, Elena rated it really liked it. In this clear andcomprehensive guide, renowned marketing expert Philip Kotleridentifies the ten most common-and most damaging-mistakes marketersmake, and how to avoid them. Books by Philip Kotler. The gist of it are the inndicios as in the titles described and some short on point solutions.

In capiatles that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be. Some ideas are very popular, but little old. His or her three jobs are to: Covering crucial topics every marketer must understand, Ten DeadlyMarketing Sins is a must-have for anyone who want to remaincompetitive in an increasingly challenging marketplace.

Jan 11, Venelina rated it did not like it.