The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.

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Participation in a networked market changes people fundamentally. About Fifteen years ago, four of us got together and posted The Cluetrain Manifesto manifjesto tried to explain what most businesses and much of the media were getting wrong about the Web. The End of Business as Usual”.

Corporations do not speak in the same voice as these new networked conversations.

Tell your fellow seditionists about it. That’d be real nice. The stakes are even higher. There is great content on the Internet. The Web is an cluettain large, semi-persistent realm of items discoverable in their dense inter-connections.

The Cluetrain Manifesto – Wikipedia

There has not been a tool with such a general purpose since language. When implemented correctly theses 44—46it is suggested that such intranets re-establish real communication amongst employees in parallel with the impact of the internet to the marketplace thesis 48 and this will lead to a ‘hyperlinked’ organizational structure within the organization which will take the place of or be utilized in place of the formally documented organization chart thesis Rip it, steal it, web it, mail it, post it.


Learning to speak with a human voice is not a parlor trick. Nice snap, though, e.

We are the ones who move messages. Viewed coldly the Net is just technology.

Seth Godinauthor of Permission Marketing. The Internet is not a thing any more than gravity is a thing.

the cluetrain manifesto – the book

Stuff we’d be willing to pay for. Sure, apps offer a nice experience. They are speaking the same language.

If they blow it, cluetraiin could be their last chance. Hell, if your software really worked, there wouldn’t be any reason to buy the upgrade. The community of discourse is the market. However, employees are getting hyperlinked even as markets are. The world is spread out before us like a buffet, and yet we stick with our steak and potatoes, lamb and hummus, fish and rice, or whatever.

Networked knowledge workers can change employers over lunch.

Now two more hordes threaten all that we have built for manifieso another. When corporate intranets are clueetrain constrained by fear and legalistic rules, the type of conversation they encourage sounds remarkably like the conversation of the networked marketplace. But first, they must belong to a community. Make it something interesting for a change. We know they’re coming down. It was first posted to the web in as a set of ninety-five theses, and was published as a book in with the theses extended by seven essays.


If Facebook is your experience of the Net, then you’ve strapped on goggles from a company with a fiduciary responsibility to keep you from ever taking cluftrain goggles off. Here’s what some people in the industry have been saying The biggest truth their goggles obscure: The more machines sound human, the more they slide down into the uncanny valley where everything is a creep show. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.

If you’re reading this book, you’re in these pages. You’re too busy “doing business” to answer our email? It will make you question just about everything you’re doing online.

People of earth…

So if you’re inviting people over for a swim, post the rules. Same old tone, same old lies. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.